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An Invitation to Support the Canadian Canoe Museum
The Canadian Canoe Museum has launched a revitalized membership campaign and a redirected fundraising initiative. We urge you to become a member: a large membership is the essential foundation for a healthy, financially viable Canoe Museum. We need the support of all who are concerned with preserving this vital part of our heritage, and we need your contribution to the good governance of the Museum. For more information, include membership applications, please see our Membership Campaign page.
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Much has been done to establish The Canadian Canoe Museum, but we need your support to continue on into the next phase of development. Join us and help to:
- build state-of-the-art exhibits
- develop curriculum-linked education programs
- bolster our tourism marketing initiatives
- create an outdoor learning environment connecting both buildings of the Museum
By contributing to the Museum, you will be conttibuting to real benefits such as:
- strong economic development for the region
- a new anchor tourism attraction primed for the expanding cultural tourism industry
- a heritage institution that is unique in Canada
- a tremendous educational resource for students of all ages
Why Help the Museum?
Estimated Attendance By Region
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The Canadian Canoe Museum benefits Canadians both regionally and nationally. It has the potential to draw thousands of tourists to Central Ontario every year, becoming a major catalyst for development of accommodation, restaurants, complementary attractions and related services. Annual attendance to the Museum is growing exponentially. In 1999, 20,000 people visited the Museum, a 61% increase over 1998. By 2005, it is expected that 150,000 people will visit the Museum each year.
The Museum is perfectly positioned to capitalize on cultural tourism, one of the most dominant and highest yielding trends in the tourism industry. A recent Canadian travel survey indicates that one-third of all tourists are seeking enrichment and opportunities to learn about history and culture. Cultural tourists are known to have a high level of education and income and spend more time and money in an area. The Museum will be one of the most significant cultural and heritage attractions between Toronto and Ottawa and is already fostering the development of complementary experiences (e.g., Kawartha Lakes Spirit Walks).
A member of the Ontario Tourism Marketing Partnership, the Museum was recently listed in the CAA, AAA and Michelin Guides.
Business-like Approach
The Canadian Canoe Museum is unique in its progressive approach to sustainability. It is a new breed of museum that operates outside of government. It is a registered charity with a focused business plan and a variety of revenue streams (activity fees, gift shop sales, admission fees, memberships, local and national fundraising campaigns). The Museum relies heavily on volunteers and places a high priority on forging mutually-beneficial alliances with First Nations, federal, provincial and municipal governments, other heritage institutions, colleges and universities, foundations and corporations.
An important contributor to employment and the economy in Peterborough
Estimated Local Economic Benefit
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The Museum employs eight core staff, engages the services of consultants and contractors and creates additional term and seasonal jobs by accessing employment creation programs. It also provides volunteer opportunities for more than 200 people.
Annual expenditures on museum operation and development will exceed $1 million dollars per year, for the next three years, the majority being spent in the Peterborough area.
Innovative partnerships between the Museum, Sir Sandford Fleming College and Trent University are providing internship, co-op placement and research opportunities for students.
When visitor spending is combined with the Museum's operating and capital expenditures the Museum will have an annual economic impact on the Peterborough area in excess of $15,000,000.
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